PRIMUS · Journal

A quiet journal for serious capital.

Long-form essays on Florida real-estate cycles, mortgage strategy, off-market opportunities, and lessons from our trading floor. No clickbait. No SEO filler. We publish when we have something to say.

Categories

Market Intelligence

Cycle reads, county-level pricing, supply/demand decks.

Mortgage Strategy

DSCR, bank statement, non-QM, rate-buy-down math.

Investor Playbooks

STR + LTR underwriting, value-add, 1031 mechanics.

Luxury & Off-Market

What's trading behind the velvet rope.

Behind the Desk

Process notes from PRIMUS broker + advisors.

AI & Tools

How we use PRIMUS AI, Smart Search, AVM in real deals.

On the dock

Market Intelligence · Coming

Why Manatee County is the next Sarasota — three signals from the supply curve

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Mortgage · Coming

DSCR after the 2026 rate dip: what stops working, what gets cheaper

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Luxury · Coming

Inside an off-market $24M Longboat Key compound — how it actually got priced

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